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JET / UEFA Sponsorship
Brand Design, Visual Identity
2022 – Present
[01]
Since 2022, I have been in charge of designing (and refreshing) the co-sponsorship visual identity between JET and UEFA, having developed comprehensive visual guidelines covering typography, layouts, logo lockups, iconography, photographic and illustrative styles, and UEFA league-specific patterns. As brand guardian, I ensured consistent application across markets and projects, reviewing and approving all assets from studios and agencies.
In 2026, I delivered the latest refresh of the guidelines to align with JET’s updated brand, and created a new co-branding treatment using risograph and collage-inspired stylization to adapt assets for different channels with UEFA player imagery. I leverage AI technology to quicken the IP stylization process, as well as to include scripts, tools, and actors to supply to regional freelancers, ensuring quality control and brand consistency across activations.
