JET / UEFA Sponsorship

In 2022, I designed the co-sponsorship visual identity between JET and UEFA and developed comprehensive visual guidelines covering typography, layouts, logo lockups, iconography, photographic and illustrative styles, and UEFA league-specific patterns. As brand guardian, I ensured consistent application across markets and projects, reviewing and approving all assets from studios and agencies.

In 2025, I refreshed the guidelines to align with JET’s updated brand, and created a new co-branding treatment using risograph and collage-inspired stylization to adapt assets for different channels with UEFA player imagery.