JET / Match Day Deals

Match Day Deals is a JET initiative offering app users special promotions during UEFA match days. The original badge used on food imagery felt disconnected from the football theme, so together with Tony Matthews, I redesigned it into a football scarf - tying it visually to the excitement of the matches. We also updated the typography to match our JET x UEFA co-sponsorship visual guidelines. The refreshed badge and supporting assets were rolled out across CRM campaigns, in-app visuals, and BAU marketing materials.