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JET / Free to Be

Campaign Branding, Activation

2024 – 2025

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I concepted, branded, activated, and continue to maintain Just Eat Takeaway’s LGBTQIA+ platform “Free to Be” across markets. This includes creating the logo, designing pride-themed food illustrations and brand elements, and designing the Berlin Pride Truck and Amsterdam Pride Boat, and overseeing construction of both. The project was nominated for Brand Ally of the Year by PinkNews (2024) and received “Highly Commended” for Brand of the Year at the Metro Pride Awards (2025).

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